Why am I not ranking for my company name? - Kitchener Web Design | Resonate Web Design

SEO

Why am I not ranking for my company name?

Welcome to the second installment of our 3 part mini-series on common SEO errors and remedies.

The SEO Challenge

So you Googled your company name, and up comes a litany of similar sounding businesses. If you’re experiencing this issue, chances are you just launched your site. But don’t worry, this is a common occurrence and remedies are simple.

The Fix

Google’s algorithm is reasonably smart, but they do make mistakes at times associating a website with its brand. To remedy this error, build some links to your site with your business name as the anchor text, like this, Resonate Web Design; however, try to link from external websites. After dropping around 40 to 60 of these links, wait a week or two and check your position in search results again.

Another method that takes much less time is to submit your website to business directories and social media platforms – Google crawls these directories and social platforms regularly and will quickly associate your web address with your company name. However, be sure to fill in as much information as possible.

Here in Canada, top choices for directories and social media platforms are Yelp, Google My Business, Yellowpages, and Facebook.

As a word of caution, it is critical to be consistent with your NAP (Business Name, Address and Phone Number). In fact, try to match your business listing information exactly across multiple directories, and this will help Google eliminate any possibility of duplicate entries.

As an example do not submit the following to two different directories.

ABC Co.
123 King Street E,
Waterloo, Ontario

ABC Company
123 King Street East
Waterloo, ON

Still Not Ranking High Enough

If you have done the above and you’re still not ranking high enough, it is time to contact the SEO experts at Resonate Web Design.

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