Are You Missing 87% of Your Market? Not If You Do Local SEO. - Kitchener Web Design | Resonate Web Design

Local SEO

Are You Missing 87% of Your Market? Not If You Do Local SEO.

If you’re a local business, it is more critical than ever to be competitive online through Local SEO, or you could be missing out on 87% of purchase decisions.

Local Based Search Queries – A Crucial Point in the Customer Journey

In a recent study by the Local Search Association, a not-for-profit industry association of agencies and media companies on sources internet users use before making a local product or service purchase; a staggering 87% Googled the local goods or services before purchase. This behavior is followed by visiting company’s website and seeking recommendations from friends and family.

Not surprisingly, physical copies of yellow pages and white pages were the least used methods for product discovery and research. As such, if you’re still paying for yellow page ads in 2017 (yes… we ‘ve had clients doing this), you should seriously consider switching to online marketing channels.

 

To Be Competitive, Have a Website and Commit to Local SEO

The data also suggest that in later parts of the customer journey – when a consumer is ready to make a purchase, they prefer information from company’s website as opposed to search. This is most likely due to information on your website is most relevant to your customer’s concerns regarding your company’s products and offerings.

Further, the survey found that three times as many people find the search engine to be the most trusted source of information, and four times as many people found search to be the most accurate source of information when compared to friends and family. As such, having a premium website, and making sure you can be found via Google can effectively build trust and credibility with the customer. To further understand how Google ranks local search queries, check out our primer on local SEO.

Over half of the marketing firms seems to understand the implications local search. When surveyed by LSA in first half 2016, 68% of local marketing professionals said search engine optimization (SEO) is critical to meet local business objectives.

READY TO TALK ABOUT YOUR DIGITAL MARKETING NEEDS?

Respect Your Dreams, Grow Your Business, and Build The Company Of Your Life

RESONATE WEB DESIGN

Engineered Around An Affordable Price For Small and Medium Businesses. Web Design Projects Starting At $2,000

You Might Also Like

SEO

Why am I not ranking for my company name?

Welcome to the second installment of our 3 part mini-series on common SEO errors and remedies. The SEO Challenge So you Googled your company name, and up comes a litany of similar sounding businesses. If you’re experiencing this issue, chances…

Popular Articles

SEO

SEO Q&A: Why Am I Not Showing Up On Google?

Not Showing Up On Google Vs. Not Ranking Well Due To Lack of Search Engine Optimization With a multitude of ranking factors, it is sometimes difficult to know what exactly is causing your site not showing up on Google. Luckily,…

GET YOUR EDGE IN TODAY'S COMPETATIVE WORLD

Actionable Tactics, Captivating Content. Get the Resonate Review Delivered Straight to Your Inbox